Describe some of the criteria used by companies to measure effectiveness of the public relations program. Provide

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Describe some of the criteria used by companies to measure effectiveness of the public relations program. Provide examples.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:50 AM

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Describe some of the criteria used by companies to measure effectiveness of the public relations program. Provide

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The text discusses a number of criteria for measuring effectiveness of PR programs Among others these include Total number of impressions over time To...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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