Discuss the changing role of account representatives in advertising agencies. Discuss how the role of account representative
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Discuss the changing role of account representatives in advertising agencies. Discuss how the role of account representative is changing and the developments that underlie these changes. Do you think account representatives will become obsolete in the future? Why or why not?
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Account representatives or executives are individuals who work in an advertising agency and serve as the liaison between the agency and the client The...View the full answer
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Arshad Ahmad
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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