The chapter opener discusses the new LIVE MS campaign for Taco Bell. Analyze the creative strategy for

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The chapter opener discusses the new “LIVE MÁS” campaign for Taco Bell. Analyze the creative strategy for this campaign, giving attention to the type of creative appeals used as well as the advertising execution.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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The chapter opener discusses the new LIVE MS campaign for Taco Bell. Analyze the creative strategy for

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The LIVE MS campaign for Taco Bell has used a variety of creative appeals and executions One of the best known ads was the Viva Young commercial that ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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