Question: The chapter opener discusses the new LIVE MS campaign for Taco Bell. Analyze the creative strategy for this campaign, giving attention to the type of

The chapter opener discusses the new “LIVE MÁS” campaign for Taco Bell. Analyze the creative strategy for this campaign, giving attention to the type of creative appeals used as well as the advertising execution.

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The LIVE MS campaign for Taco Bell has used a variety of creative appeals and executions One of the best known ads was the Viva Young commercial that ... View full answer

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