Explain the differences between CPM and readers per dollar. Which is the most valuable relative cost comparison
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Explain the differences between CPM and readers per dollar. Which is the most valuable relative cost comparison for advertisers to use? Why?
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Cost per thousand CPM is a computation used in evaluating the relative cost of various media vehicle...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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