What is meant by a primacy versus recency effect? When might an advertiser want to try and
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What is meant by a primacy versus recency effect? When might an advertiser want to try and achieve each type of effect?
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Primacy and recency effects deal with the order of argument placement in a persuasive message Resear...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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