Aflac has been an award-winning campaign for years. How important do you think the voice of the
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Aflac has been an award-winning campaign for years. How important do you think the “voice of the brand” is? Why not have multiple quacking ducks? Explain how its media use has contributed to its success. In particular, describe how the media mix has evolved. If you were a member of the team planning the next year’s campaign, what other media might be useful?
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The voice of the brand is critical in establishing and maintaining brand identity and recognition It ...View the full answer
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Isabel Seraspi
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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