Define loyalty programs and explain why they are useful. How does lifetime customer value enter into the
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Define loyalty programs and explain why they are useful. How does lifetime customer value enter into the planning for such a program?
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Loyalty programs are marketing strategies that offer customers incentives and rewards for their cont...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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