Does your school have a naming rights program? Where do you see it operating on campus? Can

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Does your school have a naming rights program? Where do you see it operating on campus? Can you find out how much revenue was, or is, produced by this program? How does the association help or hinder the school or academic program’s image?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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