Explain how interactive owned media differ from owned media. Give an example of interactive owned media and

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Explain how interactive owned media differ from owned media. Give an example of interactive owned media and explain why the interactive element is important.

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:17 PM

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Explain how interactive owned media differ from owned media. Give an example of interactive owned media and

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Owned media r efers to media channels that a brand controls and uses to communicate with its audienc...View the full answer

Advertising & IMC Principles And Practice

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