Look through the ads in this book and find examples that focus on each of the three
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Look through the ads in this book and find examples that focus on each of the three definitional orientations: identification, information, and persuasion. Explain how each ad works and why you think it demonstrates that focus. Which ad do you think is most effective, and why do you think so?
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ANSWER The three definitional orientations in advertising are 1 Identification This approach aims to ...View the full answer
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Related Book For 
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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