POEM is an acronym for paid, owned, and earned media. Give three examples of each of these
Question:
POEM is an acronym for paid, owned, and earned media.
Give three examples of each of these in the media you use every day.
Which do you think are the most effective? Why?
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Sure lets break them down 1 Paid Media This refers to any kind of paid content It includes tradition...View the full answer
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Related Book For
Advertising Account Planning New Strategies In The Digital Landscape
ISBN: 9781538114063
1st Edition
Authors: Sheri J. Broyles, Beth E. Barnes, Carol J. Pardun
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