You are working on a new account, a bottled tea named Leafs Alive that uses a healthy antioxidant formulation. The sale of bottled tea as well as healthy products is surging. Analyze your market using the following considerations:

a. What consumer trends seem to be driving this product development?

b. What cultural, social, psychological, and behavioral factors influence this market?

c. Plot the consumer decision process you think would best describe how people choose a product in this category.

d. Choose one of the VALS (www.sric-bi.com/vals) or the MONITOR’s MindBase® groups that you think best describes the target market for this product. Explain your rationale.