Question: Choose two VALS and two MindBase categories. Find one print advertisement that appears to be targeted to people in each category. Explain why you think

Choose two VALS and two MindBase categories. Find one print advertisement that appears to be targeted to people in each category. Explain why you think the ad addresses that audience. Do you believe that the categories are mutually exclusive? Can consumers (and ads directed to them) be classified in multiple categories? Why or why not?

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Two VALS categories Achievers These are successful careeroriented people who value achievement and status They are active consumers who enjoy premium products and services that reflect their success T... View full answer

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