Your small agency has been invited to work on a new product called Wikicells, which are shell-like packaging systems that can be eaten. Milk, for example, could be packaged in a strawberry- or chocolate-flavored pouch that you could wash and eat, like the skin of an apple. Even if you decide to toss it, it’s biodegradable. The first products to be introduced using this new packaging system will be yogurt and ice cream. Your assignment is to come up with a brand name and write a one-page brief on how to launch these new items. Consider the relevant facets in preparing your proposal.