Assume you are a direct marketer for a line of merchandise imprinted with the logos of major
Question:
Assume you are a direct marketer for a line of merchandise imprinted with the logos of major universities. These items are targeted to the fans and supporters of university athletic programs. Detail how you would compile an appropriate mailing list, one that would reach people who are most likely to purchase the logo merchandise. Use your college or university for illustration.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
Question Posted: