In the discussion of the influence tactic of reciprocation, you were introduced to the concept of contingency,
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In the discussion of the influence tactic of reciprocation, you were introduced to the concept of contingency, or “it-depends,” thinking. What “it-depends” factors best explain when the scarcity tactic would and would not be effective?
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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