Offer your thoughts about the likelihood that portable people meters (PPMs) will serve to track peoples listening
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Offer your thoughts about the likelihood that portable people meters (PPMs) will serve to track people’s listening and viewing behaviors effectively when they are away from home. Should Nielsen have taken advantage of this technology for measuring TV viewing?
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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