Please watch the video link and answer the following questions. https://youtu.be/VtvjbmoDx-I On January 22,1984, Apple produced
Question:
Please watch the video link and answer the following questions.
https://youtu.be/VtvjbmoDx-I
On January 22,1984, Apple produced one of the most famous Super Bowl ads of all time. Directed by Ridley Scott, (Blade Runner, Alien) it was one of the most expensive as well, believed to cost nearly $1 million for the 45 second ad.
Please answer a short reflective essay directly to the following questions
What is the main message that Apple is trying to convey in this ad? Do you think the ad effectively conveys the message you identified in question one? How is this image of Apple different from the Apple you see today? Be as specific as possible. Does the ad hold up today? If it aired during the next Super Bowl, do you think it would still be an effective ad? If not, what has changed? Be as specific as possible. This is a personal reflection, so it's more about your own opinion than giving the right answer from the course.
Strategic Management Text and Cases
ISBN: 978-1259900457
9th edition
Authors: Gregory G Dess Dr., Gerry McNamara, Alan Eisner