IAB conducted a study of 821 U.S. adults to understand the behavioral shift of consumers TV viewing

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IAB conducted a study of 821 U.S. adults to understand the behavioral shift of consumers’ TV viewing experience. The study found that 460 of U.S. adults own streaming enabled TVs, including smart TVs and video streaming devices.

Source: The Changing TV Experience: 2017, available at bit.ly/2sz4Mal.

The authors of the report imply that the survey proves that more than half of all U.S. adults own streaming enabled TVs, including smart TVs and video streaming devices.

a. Use the five-step p-value approach to hypothesis testing and a 0.05 level of significance to try to prove that more than half of all U.S. adults own streaming enabled TVs, including smart TVs and video streaming devices.

b. Based on your result in (a), is the claim implied by the authors valid?

c. Suppose the study found that 428 of U.S. adults own streaming enabled TVs, including smart TVs and video streaming devices. Repeat parts (a) and (b).

d. Compare the results of (b) and (c).

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Related Book For  answer-question

Basic Business Statistics Concepts And Applications

ISBN: 9780134684840

14th Edition

Authors: Mark L. Berenson, David M. Levine, Kathryn A. Szabat, David F. Stephan

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