What kinds of activities do you engage in when using a device while viewing video content on

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What kinds of activities do you engage in when using a device while viewing video content on a TV screen? An IAB and MARU Matchbox study captured multitasking activities of adults who use different devices while watching TV. The study reported that 320 of 444 (72%) smartphone users sampled, 194 of 347 (56%) of computer users sampled, and 141 of 261 (54%) of tablet users sampled used their device to check social media unrelated to the video while watching TV.

a. Is there evidence of a significant difference among the smartphone, computer, and tablet users with respect to the proportion who use their device to check social media unrelated to the video while watching TV? (Use α = 0.05).

b. Determine the p-value and interpret its meaning.

c. If appropriate, use the Marascuilo procedure and α = 0.05 to determine which groups differ.

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Related Book For  answer-question

Basic Business Statistics Concepts And Applications

ISBN: 9780134684840

14th Edition

Authors: Mark L. Berenson, David M. Levine, Kathryn A. Szabat, David F. Stephan

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