Did Mercks managers exhibit confirmation bias in their assessment of Vioxx? Discuss this question.

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Did Merck’s managers exhibit confirmation bias in their assessment of Vioxx? Discuss this question.

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Behavioral Corporate Finance Concepts And Cases For Teaching Behavioral Finance

ISBN: 9781259277207

2nd Edition

Authors: Hersh Shefrin

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Question Posted: Oct 04, 2018 12:40 PM

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Did Mercks managers exhibit confirmation bias in their assessment of Vioxx? Discuss this question.

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The Behavioral Pitfalls box discussing Merck includes the following passage Surprisingly Mercks post...View the full answer

Behavioral Corporate Finance Concepts And Cases For Teaching Behavioral Finance

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