One of my last purchases was a computer stand. My desk is set up with two monitors and a laptop and a neighbor had recently offered me a stand for one of the monitors. I kindly accepted, but then thought I actually had two monitors so it wouldn't be useful for both of them. I had the idea that the stands were expensive, so I pushed the purchase for a while. However, when I was about to get that one stand, I decided to search online for stands and found that a stand for both monitors was in fact quite accessible. I looked at some different options available and ended up choosing the one that best fitted my needs.

One of the first aspects that persuaded me to purchase the item was the price, the value of the item, and the 10% discount offered. I did not need an expensive or high-quality item. This one was good quality overall; the price was great, and they'd deliver it within a couple of days. One of the main marketing campaigns that influenced was that they clearly used the search engine technique as the item was one of the tops on the list. Apart from that, they showed different pictures with the setup of two monitors plus the measurements. Right below the photos was the price and the discount offered. The strategy behind their marketing was to reflect the usefulness of the product for the price it had. A great example of the technique used was that by being at the very top of the list, it was difficult to continue scrolling down to look at other items as they set the bar when it comes to price accessibility.

One of the Ps that played the largest role in my decision to purchase was product, which "encompasses the variety, design, packaging, quality, features and positioning of a product or service" (Kareh, 2018). The product's design suited my needs (the size allowed two monitors) and it offered free returns, which facilitates the purchase as I knew I could return it if it was not what I was expecting. The other P that affected my decision was price. I was willing to pay a certain amount for the product and the price of this particular one fitted my budget. Apart from that, it offered a discount, which facilitated the decision- making process.

QUESTIONS:

• Ask a question about or offer an insight you gained from the example your colleague described.
• Provide an additional idea for what the strategy behind the campaign was that impacted your colleague.
• Provide an additional or alternative perspective on which of the 4 Ps of the marketing mix played the largest role in their decision-making.