CB: Consumer Behaviour 2nd Canadian Edition Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bay - Solutions

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=+ 3. What is the role of consumer analysis in developing marketing strategies?
=+ 2. Do you think marketing is a powerful force in society? Why or why not?
=+1. Why is consumer behavior an important course in business education?
16-6 Comprehend the major areas of criticism to which marketers are subjected.
16-5 Understand the various forms of regulation that affect marketing practice.
16-4 Comprehend the role of corporate social responsibility in the field of marketing.
16-3 Discuss marketing ethics and how marketing ethics guide the development of marketing programs.
16-2 Distinguish between consumer misbehavior and consumer problem behavior.
16-1 Understand the consumer misbehavior phenomenon and how it affects the exchange process.
15-5 Understand the role that value plays in shaping mutually valuable consumer relationships.
15-4 Describe each component of true consumer loyalty.
15-3 Use the concept of switching costs to understand why consumers do or do not continue to do business with a company.
15-2 Know why and how consumers complain and spread word-of-mouth and know how word-of-mouth helps and hurts marketers.
15-1 List and define the behavioral outcomes of consumption.
14-6 Describe some ways that consumers dispose of products.
14-5 Understand problems with commonly applied satisfaction measures.
14-4 Use expectancy disconfirmation, equity, and attribution theory approaches to explain consumers’ post-consumption reactions.
14-3 Understand that emotions other than satisfaction can affect post-consumption behavior.
14-2 Discuss the relative importance of satisfaction and value in consumer behavior.
14-1 Gain an appreciation of the link from consumption to value to satisfaction.
13-4 Distinguish between compensatory and noncompensatory rules that guide consumer choice.
13-3 Explain the importance of product categorization in the evaluation of alternatives process.
13-2 Comprehend how value affects the evaluation of alternatives.
13-1 Understand the difference between evaluative criteria and determinant criteria.
12-5 Understand the factors that influence the type and amount of search performed by consumers.
12-4 Understand the importance of the consideration set in the decision-making process.
12-3 Explain the three major types of decision-making approaches.
12-2 Describe the three major decision-making research perspectives.
12-1 Understand the activities involved in the consumer decision-making process.
11-6 Understand what is meant by antecedent conditions.
11-5 Use the concept of atmospherics to create consumer value.
11-4 Distinguish the concepts of unplanned, impulse, and compulsive consumer behavior.
11-3 Analyze shopping as a consumer activity using the different categories of shopping activities.
11-2 Know the different ways that time affects consumer behavior.
11-1 Understand how value varies with situations.
10-5 Identify major cultural and demographic trends.
10-4 Perform a demographic analysis.
10-3 Realize that microculture is not a uniquely American phenomenon.
10-2 Know the major U.S. microcultural groups.
10-1 Apply the concept of microculture as it influences consumer behavior.
9-5 Discuss current emerging consumer markets and scan for opportunities.
9-4 List fundamental elements of verbal and nonverbal communication.
9-3 Define acculturation and enculturation.
9-2 Use the key dimensions of core societal values to apply the concept of cultural distance.
9-1 Understand how culture provides the true meaning of objects and activities.
8-6 Comprehend the role of household influence in consumer behavior.
8-5 Understand the importance of word-of-mouth in influencing consumer behavior.
8-4 Understand social media’s role in consumer behavior.
8-3 Comprehend the difference between informational, utilitarian, and value-expressive reference group influence.
8-2 Describe the various types of social power that reference groups exert on members.
8-1 Understand the different types of reference groups that influence consumers and how reference groups influence value perceptions.
7-6 Understand how message and source effects influence persuasion.
7-5 Describe attitude change theories and their role in persuasion.
7-4 Comprehend the major consumer attitude models.
7-3 Understand how the hierarchy of effects concept applies to attitude theory.
7-2 Describe the functions of attitudes.
7-1 Define attitudes and describe attitude components.
6-5 Understand the concept of self-congruency and how it applies to consumer behavior issues.
6-4 Comprehend the role of the self-concept in consumer behavior.
6-3 Understand why lifestyles, psychographics, and demographics are important to the study of consumer behavior.
6-2 Discuss major traits that have been examined in consumer research.
6-1 Define personality and understand how various approaches to studying personality can be applied to consumer behavior.
5-6 Define and apply the concepts of schema-based affect and emotional contagion.
5-5 Understand how different consumers express emotions in different ways.
5-4 Apply different approaches to measuring consumer emotions.
5-3 Describe consumer emotions and demonstrate how they help shape value.
5-2 Classify basic consumer motivations.
5-1 Understand what initiates human behavior.
4-5 Apply the cognitive schema concept in understanding how consumers react to products, brands, and marketing agents.
4-4 Use the concept of associative networks to map relevant consumer knowledge.
4-3 Understand how the mental associations consumers develop are a key to learning.
4-2 Explain how knowledge, meaning, and value are inseparable, using the multiple stores memory theory.
4-1 Identify factors that influence consumer comprehension.
3-6 Understand key differences between intentional and unintentional learning.
3-5 Know ways to help get consumers’ attention in a crowded information environment.
3-4 Contrast the concepts of implicit and explicit memory.
3-3 Apply the concept of the just noticeable difference.
3-2 List and define phases of the consumer perception process.
3-1 Define learning and perception and how the two are connected.
2-6 Justify consumers’ lifetime value as an effective focus for long-term business success.
2-5 Analyze consumer markets using elementary perceptual maps.
2-4 Explain the way market characteristics like market segmentation and product differentiation affect marketing strategy.
2-3 Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers.
2-2 Define consumer value and compare and contrast two key types of value.
2-1 Describe the consumer value framework, including its basic components.
1-5 Appreciate how dynamic the field of consumer behavior continues to be, particularly with respect to technological advances such as big data applications.
1-4 Be familiar with basic approaches to studying consumer behavior.
1-3 Explain the role of consumer behavior in business and society.
1-2 Describe how competitive marketing environments lead to better outcomes for consumers.
1-1 Understand the meaning of consumption and consumer behavior.
=+ Why are some consumers complaining?
=+ Is Dove’s message authentic?
=+celebrates women and builds confidence is damaged by Unilever’s ownership of the Axe brand?
=+15Do you think Dove’s message of “Real Beauty” that
=+Are there differences in the nature of the loyalty consumers have to each of these brands?
=+14What drives loyalty for Axe, Dove, and Old Spice?
=+13Why are customers of each of these brands satisfied?
=+ What other product categories have evolved in a similar way?
=+ To what extent is behavioural shopping also playing a role?
=+12How has this product category evolved from rational to experiential?

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CB: Consumer Behaviour 2nd Canadian Edition Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bay - Solutions

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