Enter a few keywords into Google, Google Scholar, and a library database. You may use a scenario from Exercise 2 or choose a different situation. Try to get the most relevant, reliable results from each search by narrowing results a few times.

Exercise 2

Choose one of the following small business situations—or another situation that interests you:

● You own a clothing store and want to know whether to offer hats.

● You own a jewelry store and want to know which precious gems are most popular.

● You’re developing an app for booking youth hostels and want to know the potential customer base.

● You own a sporting goods store and want to know the most popular bicycle brands by age group.

● You own an event planning company and want to know how strong the wedding business will be next year in your region.

● You own a computer repair business and want to know what services customers want.

Conduct research and provide a list of the most relevant sources you found.