A horsemeat scandal that rocked Europe in 2013 affected Ikea when inspectors discovered traces of edible equine
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A horsemeat scandal that rocked Europe in 2013 affected Ikea when inspectors discovered traces of edible equine in the company’s Swedish meatballs. The housewares giant quickly apologized: “We take this issue very seriously and apologize for the current situation. Horsemeat from authorized slaughter is in itself not dangerous. However, we do not tolerate any other ingredients than the ones stipulated in our recipes or specifications. It is important to us that customers can trust the products that we sell are high quality, safe, and healthy.” What did Ikea hope to achieve by issuing this statement?
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Related Book For 
Business Communication Process and Product
ISBN: 978-1285094076
8th edition
Authors: Mary Ellen Guffey, Dana Loewy
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