Electronics retailer Best Buy recently offered a 52-inch flat-screen TV worth $1,799.99 for $9.99 on its Web
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Electronics retailer Best Buy recently offered a 52-inch flat-screen TV worth $1,799.99 for $9.99 on its Web site. Within hours bloggers and Twitter users posted jokes about this “steal,” and some insisted that Best Buy honor the advertised price. The company quickly corrected the online pricing error and would not accept orders at the incorrect price. Was Best Buy obligated to honor the offer?
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A company does not have to honor an innocent mistake such as an obvious typo or misprint resulting i...View the full answer
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Business Communication Process and Product
ISBN: 978-1111951887
7th edition
Authors: Mary Ellen Guffey, Dana Loewy
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