Pretend you are working for a company that manufactures jeans and other denim clothing for teenage girls.
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Pretend you are working for a company that manufactures jeans and other denim clothing for teenage girls. The owner wants to expand the company’s business by marketing to other segments beyond young women. What segment do you think the company should appeal to? Describe the segment demographically, geographically, psychographically and behaviorally.
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Related Book For
Principles Of Strategic Communication
ISBN: 9780367426316
1st Edition
Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
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