We are told to overcome our natural tendency to show ethnocentrism, judging other cultures by our own

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We are told to overcome our natural tendency to show ethnocentrism, judging other cultures by our own values. Does this mean we should accept actions we find abhorrent in other world regions as a mere manifestation of the indigenous culture? Provide examples to support your answer.

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Business Communication Process and Product

ISBN: 978-1111951887

7th edition

Authors: Mary Ellen Guffey, Dana Loewy

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