As they try to undo the harm from YouTube drinking videos starring their institutions, school officials are making their own YouTube videos. Some, such as deans lecturing on course offerings, are ludicrously bad. Other videos are slick promotional films. Still others, such as videos of classes, are somewhere in between. Some schools are sponsoring contests to persuade students to create videos showing what they like about their school.

What would you put in a video to convince students—and parents who foot the bills—to consider your school? Share your ideas in small groups.