Go to Ad Forum’s “The Best Ads from China” (https://www

.adforum.com/creative-work/best-of/9299/the-best-ads-from

-china). In small groups, choose one advertisement to analyze.

Compare it to a similar ad created in the U.S.

■ What are some differences you see in the advertisements?

■ What does the Chinese advertisement say about cultural values in the country it is from?

■ What message is the Chinese advertisement sending about a particular product or company?
■ Does the Chinese advertisement require an explanation for your classmates’ understanding?
■ Would the Chinese advertisement be effective if shown in the U.S.?
Discuss your findings in small groups. As a group, prepare a short presentation for your classmates.