Like most major corporations, the U.S. Census Bureau has multiple, conflicting audiences, among them the president, Congress, press, state governments, citizens (both as providers and users of data), statisticians, and researchers.

■■ For the bureau, who might serve as gatekeeper, primary, secondary, auxiliary, and watchdog audiences?

■■ What kinds of conflicting goals might these audiences have?

■■ What would be appropriate benefits for each type of audience?

■■ What kinds of categories might the bureau create for its largest audience (citizens)?