Some businesses make a practice of sending goodwill messages to some of their customers.

Pick a business you patronize that might logically send some thank-you notes. Write a suitable note and design a tasteful visual for it. In a separate document, write an email to your instructor explaining your design and content decisions.

Questions you might want to consider:

■■ Who is your audience? Will you write to everyone? Will you target big spenders? Trendsetters? People who might become long-term customers? How will you identify your categories?

■■ What tone did you select? What words and phrases help produce that tone? What words and phrases did you avoid?

What diction choices did you make to convey sincerity?

■■ What content did you choose? Why? What content choices did you discard?

■■ What design features did you choose? Why? What design features did you discard?