Questions and Answers of Contemporary Advertising

What kinds of relationships do brands have with consumers and what factors determine which type of relationship is appropriate?
What is advertising and how does it differ from other marketing communications techniques?
Why do many companies practice IMC and what benefits does it afford companies that practice it well?
What are the advantages of the interactive communications model over the traditional one? How has the growth of interactive communications improved the practice of IMC?
With whom else besides consumers do brands seek to develop relationships?
What are the four elements that comprise a company’s marketing strategy (or marketing mix) and how do they affect the type of advertising a company uses?
What important marketing activities fall under the heading of “promotions”?
What are the two types of social criticisms of advertising and what are specific examples that can illustrate them?
What is puffery? Give some examples. When does puffery cross the line to deception?
Does advertising affect people’s values? In what ways? Does it affect everyone equally or some more than others?
What is the difference between an advertiser’s ethics and its social responsibility? What are ways in which advertisers can act that are both ethical and responsible, while still ensuring they
How has the pervasiveness of the Internet and digital advertising and retailing affected advertisers? What risks do consumers take buying things on the web?
What is meant by the term interactive media? Give some examples.
How might you use observational research to understand a consumer behavior?
When might research offer reliability but not validity?
What types of involvement do consumers bring to the purchase decision?
What types of companies tend to use the percentage of sales method? Why?
What major factors influence the choice of individual media vehicles?
Choose an ordinary product and create a strategic brief for it, focusing on the target audience of students at your school.
Consider a real situation in which you wish to be persuasive. How can you use tactics of the Warrior to advance your idea?