=+Look closely at the two scripts below (1) “Pay Per View” and (2) “Red Paint.” The first one of each spot is “as scripted.” The second one is “as produced.” Can you spot the rewrites? The little changes make the scripts sound more conversational. For example, in the “Pay Per View” spot, this line, “When my hardwood floors needed refinishing,” was changed to “When I wanted hardwood floors installed.” It's less wordy and easier to understand. By comparing the changes (highlighted in blue), you'll see how subtle rewrites can greatly improve a spot.