Questions and Answers of Contemporary business

What are the potential drawbacks of rewarding whistle-blowers?
Define GAAP.
As contemporary FinTech companies like Mogo begin to emerge and expand worldwide and popularize more complex investments like cryptocurrency, what type of international accounting challenges might
What is the role played by the AcSB?
Given that younger Canadians are buying less houses than earlier generations, do you think MogoMortgage will see significant obstacles due to changing demographics?
Demand for forensic accountants has grown over the past decade since the economic slowdown and due to many scandals like the case against Joseph Kostelecky. Based on the past, what can the industry
Briefly explain double-entry bookkeeping.
Why do you think services are taxed differently than products? Is this fair? Why or why not?
List the four financial statements.
What tax planning should a business consider if it is involved in the Internet of Things?
How is the balance sheet organized?
Define the following ratios: current ratio, inventory turnover, net profit margin,and debt ratio.
How is a cash budget organized?
How are financial statements adjusted for exchange rates?
What are consumers’ greatest concerns about e-commerce? How are businesses addressing these concerns?
Which Equal Opportunity law (or laws) protects workers?
What other products could the firm add to its line?
“Instagram is a business’s visual shop on mobile, and we’re seeing more people seek out businesses there,” said Sheryl Sandberg, Facebook’s chief operating officer. What types of brands
Choose a product that you purchased recently. Identify the various media that were used to promote the product and analyze the promotional mix. Do you agree with the company’s marketing strategy,
Advertising Age compiles data annually on the top national advertisers. Visit the Web site listed below and access the most recent year. Answer the following questions:a. Who were the top 10
What is the objective of an integrated marketing communications program?
Who are some social media competitors to Instagram Stories?
Evaluate the price of the product you selected in the exercise above. What pricing strategy is the manufacturer using? Do you think the price is fair? Why or why not? Choose a different strategy;
Go to the websites listed below to learn more about online coupon fraud. Prepare a brief report. Make sure to answer the following questions: How big a problem is online coupon fraud? What are
Why do firms pursue multiple promotional objectives at the same time?
How can companies that reduce single-use plastic publicize their actions? How can cities that ban or tax plastic bags publicize their actions?
Some schools receive financial benefits by allowing companies to promote their goods and services to students. Others have decidedagainst this practice, and some schools ban this type of promotion.
Assume you want to fly from St. John’s, Newfoundland, to Victoria, British Columbia. Visit some travel sites, such as those below. Search for fares. Change such factors as advance purchase, day of
What are product placement and guerrilla marketing?
What other ways can you think of to promote the idea of recycling or reducing the use of single-use plastic?
On your own or with a classmate, research a recent issue that has caused a business, a not-for-profit organization, or a government agency to suffer from bad publicity. Evaluate the situation.
What are the two basic types of advertising? Into what three categories do they fall?
Although Uber’s app allows a customer to either accept or reject a ride based upon the stated percentage price increase, does this transparency make it ethical? Why or why not?
You are the marketing manager at a company that is introducing a new line of video games. How would you set the prices for the new products?
What is the leading advertising medium in North American?
Surge pricing has caused Uber unexpected damage to its reputation, particularly among its user base on social media. If Uber were to rethink its surge pricing, would it be a matter of ethics or a
How much “extra” do think customers would be willing to pay for higher quality sandwiches at say, a convenience store located on the ground floor of a downtown office building than at a
In what two major ways do firms benefit from sponsorship?
Why do retailers and manufacturers use sales promotions?
Describe the seven-step sales process.
How would you suggest A B is Gourmet develop new customized menu items in conjunction with retailers that would sell them exclusively?
When does a firm use personal selling instead of nonpersonal selling?
Give an example of a pushing strategy.
How does public relations serve a marketing purpose?
What is a cost-based pricing formula?
Give an example of a pulling strategy.
Why do companies implement competitive pricing strategies?
How does the price-quality relationship affect a firm’s pricing strategy?
In addition to profitability, what is another approach to pricing strategy?
Shaving subscriptions seem to be a winning proposition, but can Dollar Shave Club win out against behemoth Gillette and smaller player Harry’s? Evaluate the websites of each to determine how Dollar
Why is odd pricing used?
Visit your local market, hardware store, casual restaurant, or clothing store. How might the business benefit from engaging in e-commerce? What kinds of challenges might it face? If it is already
Some of the top e-commerce trends include lower prices, vast product selections, and free and faster shipping, to name a few. Research some of the other trends and bring your list of the top 10
Define e-commerce.
How does a small business specifically benefit from e-commerce? A large business?
Birchbox is a company that delivers beauty products on a monthly subscription basis. Discuss the growth of the subscription business model and its potential impact on the traditional department store
Visit the website http://medium.com, a blog publishing platform. Evaluate how it works, and read some of the blogs posted. Choose one blog post that you think is effective and one that is not.
Pick a B2B company and evaluate its use of social media. By visiting its social media sites, including Facebook, LinkedIn, Twitter, and Instagram, how does the company use social media to communicate
What is the difference between a corporate website and a marketing website?
Health insurance is one industry in which B2B e-commerce is prevalent. Name another industry that you think is suitable for B2B e-business and explain why.
In comparison to competitors, discuss how L’Oréal’s strategy of an experiential and immersive customer experience might translate to deeper connections and increased customer loyalty.
Conduct research to learn more about companies that have successfully utilized social media to build their brands. Consider a consumer products company, an electronics company, an automobile company,
How are service companies jumping on the e-commerce or m-commerce bandwagon? Provide examples of service companies engaged in e-commerce or m-commerce.
How do extranets and private exchanges work?
What is e-tailing? How does it work?
With mobile as the fastest-growing part of Internet advertising, combined with the amount of time people spend on their smartphones, companies like L’Oréal have revamped their brand experience.
What are the benefits of B2C e-commerce, to both consumers and companies?
As e-commerce companies make the shift to the large and growing mobile commerce (m-commerce) market of consumers accessing and shopping on their smart phones, benefits to consumers include different
What is an electronic exchange?
Research, using the link below, what it would take to place an advertisement on YouTube. Outline the steps and options for the class. How are companies using video advertising? What are the benefits
For consumers making purchases from a personal computer, the transaction would need a way to confirm that the computer and the phone are located near each other. Discuss the issues associated with
There is a widely held belief that native apps, an application program that has been developed for use on a particular platform or device, will one day replace a company’s website. Therefore, many
What are the two different types of B2C websites?
Visa offers location-based anti-fraud services, but other banks have been reluctant to request customers opt in to this type of service because of privacy concerns. Would you opt in to a service such
Describe the various types of people who shop online.
Do you predict that businesses will continue to use social networking as part of their e-commerce strategy over the next decade? Why or why not?
The process of remanufacturing or refurbishing second-hand electronics products can be viewed as upcycling because of the reduced energy and material consumption compared with new manufacturing. What
What is encryption, and why is it important?
Most of the world’s Internet users live in Asia. Identify two implications that you believe this fact will have on e-commerce over the next few years.
How does a business protect its own information?
Provide examples of how you might upcycle in your daily life.
If a business is planning to develop its website for use by mobile phone devices, what factors should it keep in mind when designing the site?
Do haulers as brand ambassadors actually seem more genuine than the brands promoting the products themselves?
Describe a potential channel conflict for a firm conducting e-commerce.
Do you agree with the decision by some firms to abandon their websites and rely on social networking sites and blogging sites instead? Why or why not?
Discuss current e-commerce trends. As an online shopper, can you identify additional trends?
What is your opinion of retailers like Aeropostale and Forever 21 that actually pay haulers to promote their goods?
Describe the benefits of online communities.
Can you think of other e-commerce companies that have added retail stores? How do the two business models differ?
What kind of e-business could you run from your current residence? What tips might you take from the founders of ModCloth?
What is the major drawback of blogging?
On which continent is the greatest number of Internet users located?
Identify three challenges in the global marketplace for e-businesses.
What is the first question a company must ask when planning a website?
Identify the two conventional methods for measuring the success of online ads.
What are the benefits to both consumers and e-commerce companies of an omni-channel or multichannel retail experience?
Discuss mobile or m-commerce.
How do consumer products differ from business products?
What are some ways in which a company can monitor the quality level of its output?
BMW’s CEO is quoted as saying, “We are responding to the digitization of modern mobility.” What do you think he means by this, and how would you define “modern mobility”?

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