New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
contemporary marketing case
Contemporary Marketing 15th Edition Louis E. Boone, David L. Kurtz - Solutions
2. Identify and describe the three types of channel conflict.
1. What is upstream management? What is downstream management?
2. Identify three methods for managing logistics.
1. What are the six major elements of physical distribution?
2. What is suboptimization?
1. Identify the five major modes of transport.
2. Which mode of transport is currently experiencing a resurgence, and why?
1. What are the benefits of intermodal transportation?
2. Identify the two types of warehouses, and explain their function.
6. Why do firms choose to streamline their supply chains? Describe two or three ways a firm might go about streamlining their supply chains.
8. Which mode of transport would probably be selected for the following goods?a. diesel fuelb. chain-link fencingc. locally grown blueberriesd. automobiles made in South Koreae. T-shirts manufactured in Hondurasf. grain grown in North Dakota
1. The traditional channel for consumer goods runs from producer to wholesaler to retailer to user. With a classmate, select a product from the following list (or choose one of your own) and create a chart that traces its distribution system. You may go online to the firm’s Web site for
3. With a classmate, choose a product you think would sell best through a direct channel. Then create a brief sales presentation for your product and present it to class. Ask for feedback.
4. With a classmate, choose one of the franchises listed in Table 13.2(on page 429) or another franchise that interests you. Visit the Web site of the company to learn more about how its goods and services are distributed. Create a chart outlining the firm’s physical distribution system.
5. It takes a lot to move an elaborate stage performance like Cirque du Soleil, Big Apple Circus, or a rock band from one location to another while it is on tour. With a classmate, choose a touring performance that interests you—a music group, a circus, a theater performance, a NASCAR race, or
2. Auto dealerships typically have exclusive distribution rights in their local markets. How might this affect the purchase choices consumers make? What problems might a dealership encounter with this type of distribution?
3. Choose one of the following firms and identify which marketing channel or channels you think would be best for its goods or services. Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection.a. Barnes & Nobleb. Outback
1. What steps might manufacturers take to achieve the kind of channel cooperation that could reduce or prevent cargo theft?As more and more fi rms do business globally, transporting goods from one part of the world to another, there has been a surge in piracy—criminals making off with cargo
2. How might transportation firms use security measures to build trust with customers and strengthen their position in the marketplace?As more and more fi rms do business globally, transporting goods from one part of the world to another, there has been a surge in piracy—criminals making off with
1. Channel conflicts. Garmin produces a wide range of GPS devices for a variety of applications. Garmin uses several channels to sell its products, including its own Web store. Visit the Garmin USA Web site. How does Garmin avoid channel conflict?Explain your
2. RFID developments. Go to the Web site of the RFID Journal.Review the material and prepare a report outlining some of the more significant developments in RFID technology.http://www.rfidjournal.com
3. Barge transportation statistics. Visit the Web site of the American Waterways Operators (http://www.americanwaterways.com/). Click on “Facts About the Industry” and answer the following questions:a. How many barges are in operation in the U.S.?b. What commodities are typically shipped by
1. Foss Maritime earned ISO 14001 certification for its commitment to such environmental goals as reducing fuel consumption and vessel emissions. Does this credential offer a differentiator for the company? How should Foss use this information in marketing its services?While it may look like a
2. With other firms’ expressing interest in the hybrid technology, Foss and Aspin Kent are considering a joint venture to sell the technology, and have a patent pending. What other applications, besides tugboats, may be feasible?While it may look like a standard tugboat, the Carolyn Dorothy is
1. As Preserve makes more headway into the larger retail chains, what challenges will it face?“Our company was born in the natural channel—natural grocery stores, Whole Foods Market, Wild Oats, and Trader Joe’s,” says C. A. Webb, director of marketing for Preserve.It’s a channel the
2. What type of marketing channel would be best to support Preserve’s growth over the next five years?“Our company was born in the natural channel—natural grocery stores, Whole Foods Market, Wild Oats, and Trader Joe’s,” says C. A. Webb, director of marketing for Preserve.It’s a channel
2. Would you classify Numi Tea’s marketing strategy as “concentrated”?If so, what are the plusses and minuses of using such a strategy in today’s market?Numi Tea founders, siblings Ahmed and Reem Rahim, immigrated to the United States when they were young children and grew up in Cleveland,
1. Which of the four basic targeting strategies does Numi Tea employ when reaching its markets?Numi Tea founders, siblings Ahmed and Reem Rahim, immigrated to the United States when they were young children and grew up in Cleveland, Ohio. Reem became a biomedical engineer.Ahmed traveled the world
2. Today, many restaurants offering Mexican or Caribbean fare appeal to a predominantly Hispanic audience. Two of the Carrols holdings—Pollo Tropical and Taco Cabana—feature those types of cuisines. Since Hispanics are the fastest-growing minority segment in the United States, would you
1. Carrols Restaurant Group operates three very different restaurant chains. Imagine that you work in the company’s marketing department. How would you segment the market for those different businesses?Syracuse, New York–based Carrols Restaurant Group is one of the largest restaurant companies
3. Target market. Visit the Web site of Philips. What strategy or strategies does the firm employ for reaching its target markets?Does it rely more on undifferentiated or differentiated marketing?http://www.philips.com
2. Market segmentation. Go to the Web site of Siemens. How does Siemens segment its markets, such as geographical, product related, demographic, or brand loyalty? Does the firm use more than one method of product segmentation? Why or why not?http://www.siemens.com/entry/cc/en/
1. Psychographic segmentation. Visit the Web sites of Caterpillar, Hilton Hotels, and PepsiCo. How does each firm employ psychographic segmentation (such as the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of
3. Should marketers be concerned about offending one market segment when trying to reach another? Why or why not?Marketers are making a new pitch to men—at the risk of political incorrectness. Marketers for fi rms such as Unilever and Wendy’s were frustrated at their inability to reach young
2. Do you think these ads will be successful in the long run? Why or why not?Marketers are making a new pitch to men—at the risk of political incorrectness. Marketers for fi rms such as Unilever and Wendy’s were frustrated at their inability to reach young male consumers with their messages.
1. What are some of the pitfalls of this kind of segmentation?Marketers are making a new pitch to men—at the risk of political incorrectness. Marketers for fi rms such as Unilever and Wendy’s were frustrated at their inability to reach young male consumers with their messages. After searching
5. Visit the Web site for a large company such as Kraft Foods, Sony, or Campbell Soup. Look for ways the firm practices differentiated marketing. How do you think this approach benefits the firm?
4. Choose one of the following products and describe a marketing approach that segments the target market by benefits sought:a. Kryptonite bicycle lockb. A private college or universityc. Pella windows and doorsd. Vacation Village water parke. Edy’s Grand Ice Cream
3. How do you think the Internet has affected differentiated marketing techniques?
2. Select one of the following products and explain how you would use segmentation by income and expenditure patterns to determine your targeted market.a. Busch Gardens theme parksb. Sony Cyber-shot camerac. Healthy Choice frozen entréesd. Smart fortwo car
1. Create a profile of yourself as part of a market segment. Include the following:a. geographic locationb. gender and agec. household typed. income and spending habits
5. On your own or with a classmate, select one of the following products.Visit the firm’s Web site to see how the product is positioned, then create an advertisement showing how you think marketers could reposition the product to gain greater market share.a. Gatoradeb. Dove soapc. Barilla pastad.
4. With a classmate, choose a product and come up with a slogan representing each of the six positioning approaches for the product.
3. Create a chart showing how your family’s income and expenditure patterns have changed over the years as the family lifecycle changed. You don’t need exact figures, just the general picture.If possible, interview other family members for additional information.
2. With a classmate, choose one of the following products you believe is generally targeted for either men or women and create an advertisement for the product aimed at the opposite gender.a. barbeque grill and accessoriesb. hunting or fi shing suppliesc. nail salond. minivane. large-screen TV
1. On your own or with a partner, choose one of the following consumer products and think about how it could be used as a business product. Then create a business advertisement for your product.a. lawn care productsb. microwave ovenc. tennis ballsd. bottled watere. smartphonef. vacuum cleaner
10. How does a positioning map work? What are its benefits?
9. What are the six categories generally used to position a product?
8. Choose another branded product. Create a relevant profile for the marketing segment this product serves.
7. Identify a branded product to which you are loyal, and explain why you are loyal to this item. What factors might cause your loyalty to change?
6. What are AIO statements? How are they used by marketers?
5. How is segmentation by family lifecycle and household type useful to marketers? Briefly describe your own family in these terms, identifying characteristics that might be helpful to marketers for a firm selling HDTVs.
4. What is the fastest-growing racial/ethnic minority group in the United States? What types of things do marketers need to know about this group to market successfully to these consumers?
3. What is the cohort effect? This chapter suggested that the rise of video games was sufficiently significant to have influenced and bound a generation together. Do you agree?
2. What are core regions? Why do marketers try to identify these regions?
1. Classify each of the following as a business product or a consumer product:a. laptop computerb. bottle of hairsprayc. fl eet of delivery trucksd. bulk order of fl oure. digital cameraf. Kenny Chesney music CD
2. What is the role of positioning in a marketing strategy?
1. What are the four determinants of a market-specific strategy?
2. What are the benefits of concentrated marketing?
1. Explain the difference between undifferentiated and differentiated marketing strategies.
2. What is the 80/20 principle?
1. List the three approaches to product-related segmentation.
2. Why is forecasting important to market segmentation?
1. Identify the four stages of market segmentation.
2. Name the eight psychographic categories of the U.S. VALS.
1. What is psychographic segmentation?
2. What are the major categories of demographic segmentation?
1. What is demographic segmentation?
2. What are the five main categories for classifying urban data?
1. Under what circumstances are marketers most likely to use geographic segmentation?
2. Give an example of a market segment that meets these criteria.
1. Identify the four criteria for effective segmentation.
2. Distinguish between a consumer product and a business product.
1. Define target market.
2. Describe the role of market segmentation.
1. Define market segmentation.
10 Summarize the types of positioning strategies, and explain the reasons for positioning and repositioning products.
9 Discuss four basic strategies for reaching target markets.
7 Describe product related segmentation.8Identify the steps in the market segmentation process.
6 Outline the psychographic approach to segmenting consumer markets.
5 Discuss the demographic approach to segmenting consumer markets.
4 Explain the geographic approach to segmenting consumer markets.
3 Describe the criteria necessary for effective segmentation.
2 Outline the role of market segmentation in developing a marketing strategy.
1 Identify the essential components of a market.
2. What are some of the limitations to forecasting at Ogden Publications?“One thing we do differently here than people do in most businesses is we don’t budget, we forecast,” claims Bryan Welch, publisher and editorial director of Ogden Publications.Ogden Publications is a small publishing
1. Now that so many companies have Web companions and/or e-commerce components to their business, do you think more traditional methods such as telephone surveys, focus groups, response cards, and analyzing sales data will become obsolete?Why or why not?“One thing we do differently here than
2. What other factors in the company’s external environment, in addition to the ones mentioned in the case, should its executives consider in preparing their demand forecasts?How does a food company forecast demand for its meat snack and sausage products?Oberto Sausage, an 85-year-old family
1. Why do you think it was important for Oberto to have a computer-based forecasting program that could accept human input and even overrides?How does a food company forecast demand for its meat snack and sausage products?Oberto Sausage, an 85-year-old family business in Washington State, sells
3. Data analysis. The Census Bureau publishes the Statistical Abstract of the U.S. each year. Visit the Web site shown below.Collect the following data by state: per-capita income, percent of population living in urban areas, median age, percent of population with college degrees. Analyze the
2. Marketing research firm services. Nielsen is one of the world’s largest marketing research firms. Go to the firm’s U.S.Web site (http://en-us.nielsen.com/). Assume you run a small online retailer. What types of marketing research services could a firm like Nielsen provide to your company?
1. Focus groups. Visit each of the Web sites listed below. Each discusses the proper way to organize and conduct a focus group. After reviewing the material, prepare a brief report on the subject.http://www.businessweek.com/magazine/content/09_70/s0910027439027.htm?campaign_id=rss_smlbz_bulgaria
2. Do you think the AMA’s code of ethics would be violated if marketers compiled a mailing list from information provided on warranty and product registration cards and then used the list to send customers new-product information? Why or why not? Does your opinion change if the company also sends
1. Check the Web sites of a few large consumer products companies.How effectively do you think these sites are at informing visitors about the use of “cookies” on the sites? Do you think marketers could or should improve their protection of visitors’privacy? If so, how?Consumer groups
4. The Internet provides ready access to secondary information but is also a portal to an almost limitless store of primary information via social networking sites, message boards, chat rooms, e-mail questionnaires, newsgroups, and Web site registration forms. What are some specific drawbacks of
3. Select a sales forecasting method (or combination of methods)for each of the following information needs and explain your pick(s).a. prediction of next year’s sales based on last year’s fi guresb. prediction of next year’s sales based on weighted data from the last fi ve yearsc. expected
2. Marketers sometimes collect primary information by using so-called mystery shoppers who visit stores anonymously (as if they were customers) and note such critical factors as store appearance and ambiance, items in stock, and quality of service including waiting time and courtesy of employees.
1. Some companies are broadening their markets by updating classic products to appeal to younger people’s tastes and preferences. What primary and secondary marketing information would you want to have if you were planning to reinvigorate an established brand in each of the following categories?
5. McDonald’s conducts extensive marketing research for all its new products, including new menu items for its overseas stores. Because of cultural and other differences and preferences, the company cannot always extrapolate its results from one country to another. For instance, Croque McDo fried
4. Interpretative research offers marketing researchers many possibilities, including the opportunity to improve product features such as packaging for food or over-the-counter medication that is difficult for seniors or the disabled to open. List some other ways in which you think this observation
Showing 1800 - 1900
of 2719
First
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Last
Step by Step Answers
Get 50% OFF
Claim Now
