New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
contemporary marketing case
Contemporary Marketing 15th Edition Louis E. Boone, David L. Kurtz - Solutions
3. How do perception and learning differ?
2. What are the human needs categorized by Abraham Maslow?
1. Identify the personal determinants of consumer behavior.
2. Describe Kurt Lewin’s proposition.
1. Why is the study of consumer behavior important to marketers?
6 Differentiate among routinized response behavior, limited problem solving, and extended problem solving by consumers.
5 Outline the steps in the consumer decision process.
4 Distinguish between high-involvement and low-involvement purchase decisions.
3 Explain each of the personal determinants of consumer behavior:needs and motives, perceptions, attitudes, learning, and self-concept theory.
2 Describe the interpersonal determinants of consumer behavior:cultural, social, and family influences.
1 Define consumer behavior, and describe the role it plays in marketing decisions.
1 Define marketing, explain how it creates utility, and describe its role in the global marketplace.
2 Contrast marketing activities during the four eras in the history of marketing.
3 Explain the importance of avoiding marketing myopia.
4 Describe the characteristics of not-for-profit marketing.
5 Identify and briefly explain each of the five types of nontraditional marketing.
6 Explain the shift from transaction-based marketing to relationship and social marketing.
7 Identify the universal functions of marketing.
8 Demonstrate the relationship between ethical business practices, social responsibility, sustainability, and marketplace success.
1. What is the major distinction between the production era and the sales era?
2. What is the marketing concept?
3. Describe the relationship era of marketing.
1. What is marketing myopia?
2. Give an example of how a firm can avoid marketing myopia.
1. What is the most obvious distinction between a not-for-profit organization and a commercial organization?
2. Why do for-profit and not-for-profit organizations sometimes form alliances?
1. Identify the five major categories of nontraditional marketing.
2. Give an example of a way in which two or more of these categories might overlap.
1. How does relationship marketing give companies a competitive edge?
2. Why are interactive and social marketing important tools for marketers?
3. What is a strategic alliance?
1. Which two marketing functions represent exchange functions?
2. Which two functions represent physical distribution functions?
3. Which four functions are facilitating functions?
8.1 Define ethics.
8.2 What is social responsibility?
8.3 What are sustainable products?
10. What motivates firms to develop sustainable products?
1. Consider each of the following firms and describe how the firm’s goods and services can create different types of utility. If necessary, go online to the company’s Web site to learn more about it. You can do this alone or in a team.a. American Express, Visa, or Mastercardb. Flickr or other
2. With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. The company can be anything from a music group to a clothing retailer—anything that interests you. Suggestions include Domino’s Pizza, Jazzercise or Zumba, StubHub, Lady Gaga, or
3. Choose a company that interests you from the following list or select one of your own. Research the company online, through business magazines, or through other sources to identify the scope of its business. Write a brief description of the company’s current scope of business. Then describe
4. With a classmate, choose one of the following not-for-profit organizations. Then come up with a for-profit firm with which you think your organization could form a strategic alliance.Create a presentation—an ad, a poster, or the like—illustrating and promoting the partnership.a. Humane
5. Research one of the following electronics companies, or another of your choosing, and study its efforts to improve the sustainability of its products, particularly their safe disposal. What does the company do well in this area? What could it do better?a. Toshibab. Nintendoc. Microsoftd.
1. How does an organization create a customer?
3. Why is utility such an important feature of marketing?
6. Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers play in implementing these standards?
1. Would you take a quick look at the report before you return it to your friend? Why or why not?You are having lunch with a friend who works for an advertising agency that competes with yours. Suddenly he remembers an errand he has to run before returning to work, and he rushes off with a hasty
2. Would you share any information in the report with anyone in your office? Why or why not?You are having lunch with a friend who works for an advertising agency that competes with yours. Suddenly he remembers an errand he has to run before returning to work, and he rushes off with a hasty
3. When you return the notebook to your friend, would you mention the contents and offer your own commentary on them?Why or why not?You are having lunch with a friend who works for an advertising agency that competes with yours. Suddenly he remembers an errand he has to run before returning to
1. Marketing terminology. Like many subjects, marketing appears to have a language of its own. Visit the Web site of the American Marketing Association. Click on “resource library”and then “dictionary.” Define the following terms: A/B testing, dating, never out list, and
2. Event marketing. The Westminster Kennel Club runs the nation’s largest dog show. Go to the event’s Web site. Review the Web site and prepare a brief report relating what you learned to the material on event marketing in the chapter. Make sure to describe sponsor tie-ins and other joint
3. Sustainability. Johnson & Johnson engages in a major effort to incorporate sustainability into its wide-ranging business activities. Visit the Web site listed here and read about the firm’s recent activities. How does Johnson & Johnson promote sustainability? What are some specific examples?
1. What kind(s) of marketing utility do you think Hewlett-Packard’s sustainability efforts provide for its customers? Are there any downsides to these programs?
2. HP has entered a partnership with the National Cristina Foundation to accept used computer equipment for donation.What other partners, or types of partners, might help the company achieve its sustainability goals in the future?
1. How important are Flight 001’s strategic alliances to their marketing?We came up with this concept out of need,” says Brad John, co-founder of Flight 001. John and fellow co-founder John Sencion had, until the late 1990s, worked in different aspects of the fashion industry in New York.
2. What other companies or industries would be a good fit with Flight 001?We came up with this concept out of need,” says Brad John, co-founder of Flight 001. John and fellow co-founder John Sencion had, until the late 1990s, worked in different aspects of the fashion industry in New York.
3. What role does the design of the store play in marketing Flight 001?We came up with this concept out of need,” says Brad John, co-founder of Flight 001. John and fellow co-founder John Sencion had, until the late 1990s, worked in different aspects of the fashion industry in New York. Sencion
1 Distinguish between strategic planning and tactical planning.
2 Explain how marketing plans differ at various levels in an organization.
3 Identify the steps in the marketing planning process.
4 Describe successful planning tools and techniques, including Porter’s Five Forces model, first and second mover strategies, SWOT analysis, and the strategic window.
5 Identify the basic elements of a marketing strategy.
6 Describe the environmental characteristics that influence strategic decisions.
7 Describe the methods for marketing planning, including business portfolio analysis and the BCG matrix.
1. Define planning.
2. Give an example of strategic planning and tactical planning.
1. How do marketing plans vary at different levels of the organization?
2. Why is it important to get input from others when planning?
1. Distinguish between an organization’s mission and its objectives.
2. What is the importance of the final step in the marketing planning process?
1. Briefly explain each of Porter’s Five Forces.
2. What are the benefits and drawbacks of a first mover strategy?
3. What are the four components of the SWOT analysis? What is a strategic window?
1. What are the two components of every marketing strategy?
2. Identify the four strategic elements of the marketing mix.
1. What are the five dimensions of the marketing environment?
2. How is concern over the natural environment affecting the other dimensions?
1. What are SBUs?
2. Identify the four quadrants in the BCG matrix.
1. State whether each of the following illustrates strategic or tactical planning:a. Global automakers begin setting up manufacturing plants in India.b. The merging of Live Nation and Ticketmaster.c. The New England Patriots trade a backup quarterback to the Kansas City Chiefs.d. A regional airline
2. Imagine you had a chance to interview Google co-founders Larry Page and Sergey Brin. Page is now vice president and head of products. Brin is now vice president and head of technology.What questions might you ask each about strategic planning for his division and the firm overall?
7. Suppose you have been hired as a marketer by online retailer Bluefly or eBay to help develop a new marketing mix. State one thing you would do to improve the retailer’s position through each of the four strategic elements: product, distribution, promotion, and pricing.
1. Choose one of the following companies, or select another one whose goods and services are familiar to you. On your own or with a classmate, formulate a mission statement for that company.Then create a list of objectives that reflect your company’s mission.a. Old Navyb. Scottradec. Taco Belld.
2. Using a first mover strategy, Apple’s iPod and iPhone have clearly established the lead in their markets. Research the products of another firm that produces either a digital music player or a smartphone to learn about its strategy. How has a second mover strategy benefited the firm? Has the
3. When rivals Samsung and Sony each unveiled their new 3D TVs at a major electronics store, some consumers couldn’t tell the difference between the two. But the firm’s strategies were very different. Sony now hires outside manufacturing firms to build its TVs, stating that the move will help
5. On your own or with a classmate, research one of the following large corporations. Select several product lines and classify each in the BCG matrix.a. Searsb. Johnson & Johnsonc. Conde Nast Publicationsd. General Electric (GE)
2. Netflix has made thousands of streaming videos available to its subscribers. How does this strategy demonstrate a strategic window for the company?
3. Choose one of the following products and describe how it may (or already has) become vulnerable to substitution. Then describe an overall strategy—with two or three tactics—for reducing this vulnerability.a. printed copies of periodicals or booksb. televisionc. telephone landlinesd. travel
4. Research the Web site of one of the following retail firms to identify its target market. Then outline a strategy for expanding that target market.a. Quiznosb. Targetc. Trader Joe’sd. Nordstrome. Dollar Tree
1. Create an advertisement for your firm’s food. Decide on a strategy and tactics. Would you follow in the footsteps of some of your competition, or use accurate calorie counts? Would you refer to the study that found discrepancies in your competitors’numbers?A recent news story reported a
2. Would you price your own firm’s food higher or lower than the competition’s? Why?A recent news story reported a study whose results revealed that food at popular chain restaurants and in frozen-food packages at the supermarket contain more calories than advertised. Meals from restaurants
1. Business portfolio analysis. Occasionally, companies sell parts of themselves to other firms. One stated motive for such divestitures is that the sold assets are a poor strategic fit for the rest of their business portfolios. One recent example is the sale of a controlling interest in NBC
2. Mission and objectives. Visit the Web site of the Sara Lee Corporation (http://www.saralee.com), whose slogan is “the joy of eating.” Define the firm’s mission and objectives, and discuss how its brands and activities support both.
3. SWOT analysis. Visit the Web site of an organization whose goods and services interest you—such as Columbia Sportswear, Major League Baseball, Travelocity, Apple, or Urban Outfitters.Based on your research, create a SWOT analysis for your firm.Outline your own ideas for increasing the firm’s
1. How would you describe the target market for the Dallas Cowboys’ new stadium? Do you think marketers are targeting the right consumers? Why or why not?A stadium isn’t just the place where sports are played. Whether it’s football, soccer, or baseball, a team’s stadium is its home. It is
2. How does the new Dallas Cowboys’ stadium fit into an overall marketing mix, in terms of product and pricing strategies?A stadium isn’t just the place where sports are played. Whether it’s football, soccer, or baseball, a team’s stadium is its home. It is where fans come to cheer and cry;
1. Do you consider Preserve’s strategy for the Preserve brand a first mover or second mover strategy? Explain.When Eric Hudson started the Massachusetts-based consumer products company, Preserve, in 1996, he wasn’t necessarily trying to make a “green” company. Armed with an MBA, a love of
2. Perform a SWOT analysis on Preserve. Identify their core competency and their weaknesses in the marketplace?When Eric Hudson started the Massachusetts-based consumer products company, Preserve, in 1996, he wasn’t necessarily trying to make a “green” company. Armed with an MBA, a love of
1 Identify the five components of the marketing environment.
2 Explain the types of competition marketers face and the steps necessary for developing a competitive strategy.
Showing 2100 - 2200
of 2719
First
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
Step by Step Answers
Get 50% OFF
Claim Now
