Mike Miltimore is an entrepreneur who started Riversong Guitars, a brand which is built on innovative guitar
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Mike Miltimore is an entrepreneur who started Riversong Guitars, a brand which is built on innovative guitar manufacturing. Mike is now trying to increase consumer awareness and demand for his improved guitar design.
What else does Mike Miltimore need to do to get his brand to be noticed in an industry dominated by well-known brands with long storied histories?
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Related Book For 
Business Essentials
ISBN: 978-0134000091
8th Canadian Edition
Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos
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