This insert describes Apple’s movement into streaming radio, the fastest growing form of music listening. In 2013, Apple rolled out the iTunes Radio service with more than 200 stations; it allows users to create custom stations to fit their personal musical tastes. Apple has entered this market rather late, and it remains to be seen if its venture will be successful, given such competitors as Pandora and Spotify.

1. In terms of degrees of competition, how would you describe the market for Internet radio? Do you think that this will change in the next five years? If so, how?

2. Do you think that Apple will be successful in this new venture? Do you think that it was a wise decision for them to enter the already crowded market?