Which of the following does not define a B2B market? a. The market consists of small-volume purchases

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Which of the following does not define a B2B market?

a. The market consists of small-volume purchases in a geographically dispersed area.

b. Buyers make complex purchasing decisions, often with formal buying procedures.

c. The purchasing process involves much personal selling and requires a close relationship between the buyer and seller.

d. Buyers are more professional and make more rational purchasing decisions.

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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Question Posted: Mar 13, 2024 01:00 AM

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Which of the following does not define a B2B market? a. The market consists of small-volume purchases

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