In this video, Patagonia vice president of environmental activism Lisa Pike Sheehy explains why Patagonia cares about sustaining the planet and the company’s efforts in sustainability. She discusses its self-imposed “Earth tax” that is donated to grassroots environmental organizations trying to make a difference.After students have watched the video, conduct an instructor-led debrief using the questions provided.

a. What is Patagonia’s mission? What do you think it means?

b. Describe Patagonia’s sustainability efforts, including its Earth tax, environmental internship, and Worn Wear initiative.

c. How do you think sustainability relates to ethical decision making in the clothing industry? Do you think Patagonia is ethical?