New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
global marketing
Marketing 3rd Edition Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis - Solutions
What are some of the issues faced by the global market researcher while using a survey? LO.1
Outline the basic steps of the market research process. LO.1
Describe the global marketers’ considerations and adjustments of research methodologies when conducting research. LO.1
Explain how information’s role as a strategic asset affects the structure of global corporations. LO.1
Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue. LO.1
Identify the individual steps in the traditional market research process and explain some of the ways global marketers adapt them. LO.1
Describe the various sources of market information, including direct perception. LO.1
Discuss the roles of information technology, management information systems, and big data in a global company’s decision-making processes. LO.1
Discuss some of the differences between the legal environments of countries that embrace common law and those of countries that observe civil law. LO.1
What is sovereignty? Discuss your thoughts on what is an important consideration in the political environment of global marketing. LO.1
In the final analysis, is the regulation of online gambling a federal issue or a matter that should be left to individual states to determine? LO.1
Some in the gaming industry oppose legalizing online gambling on the grounds that allowing people to play at home contributes to social ills. By contrast, proponents of legalization assert that regulations are needed to protect consumers who will play whether it is legal or not. Should concerns
Do you think that the UIGEA unfairly discriminated against offshore gaming companies? LO.1
Now that the United States and Cuba have resumed diplomatic relations, what is the likelihood that U.S. legislators will lift the trade embargo? LO.1
Who benefits the most from an embargo of this type? Who suffers? LO.1
What was the key issue that prompted the EU to take the Helms-Burton dispute to the WTO? LO.1
As the chief marketing officer of a global company, would you recommend establishing operations in Russia? LO.1
As this book went to press in mid-2015, Russia’s Economy Ministry was predicting that a recession brought on by sanctions would last into 2016. What is the current economic situation in Russia? LO.1
What impact will the Magnitsky law have on the political and legal environment in Russia? LO.1
Discuss why the Putin government decided to pursue legal action against the members of Pussy Riot. LO.1
“See you in court” is one way to respond when legal issues arise. Why can that approach backfire when the issue concerns global marketing? LO.1
Briefly explain the meaning of expropriation, confiscation, and nationalization. What options are available for global companies to mitigate potential risks such as these, posed by a foreign government? LO.1
Why should global marketers be concerned by the various kinds of infringement on intellectual property? LO.1
In general terms, outline the regulatory environment in the European Union. LO.1
Describe the available alternatives for conflict resolution and dispute settlement when doing business outside the home country. LO.1
Understand the most important business issues that can lead to legal problems for global marketers. LO.1
Define international law and describe the main types of legal systems found in different parts of the world. LO.1
Understand the elements of a country’s political environment that can impact global marketing activities. LO.1
MyLab Marketing Only—comprehensive writing assignment for this chapter.
In light of the recent global economic downturn, should Lew Frankfort’s strategy for expanding in China be revised?
BASF engages in a wide range of environmental protection and sustainability initiatives, including membership in the voluntary Responsible Care initiative for chemical companies. Dig deeper: Conduct some exploratory research on these initiatives at BASF, and write a short essay or make an oral
What does Spangenberg’s career profile tell you about the importance of professionalism and a good work ethic at a company such as BASF?
What do you think is the best part of Spangenberg’s job? The most challenging part?
What knowledge and skills are required to be successful as a business systems and analytics manager?
How can big data help artists, artist managers, concert promoters, and record labels make better decisions?
Some in the music industry think that this industry should be driven by the eyes, ears, and gut instinct of industry tastemakers rather than by math and algorithms. Do you agree?
Do you think that the technology available today reflects how people have always related to music? Or has the technology itself changed how people relate to music?
Below is a table similar to Table 6-3 that contains eight sports sedan nameplates. You can perform a rudimentary analysis along the lines of multidimensional scaling by ranking them by similarity. Do some research on the different models and see which pair you find to be the most similar. Which
Coach has been described as “a textbook lesson on how to revitalize a brand.” The same could be said for Burberry, the British fashion goods company discussed in Chapter 1 . Locate some articles about Burberry and read about the research its management has conducted and the formula it used to
Outline the basic steps of the market research process.Describe some of the analytical techniques used by global marketers. When is it appropriate to use each technique?
Assume that you have been asked by the president of your organization to devise a systematic approach to scanning the market for trends related to your business; the president does not want to be surprised by major market or competitive developments. What would you recommend?
As this edition went to press, there was uncertainty about whether there would be a “hard exit,” a “soft exit,” or “no exit.”Where do things stand currently?
What would it mean for the Unite Kingdom to remain in the“EU customs union”?
If you had been eligible to vote in the referendum, would you have voted “In” or “Out”? What is the basis for your answer?
Several key dates mentioned in the chapter are listed here. Can you identify the event associated with each? (The answers follow.)January 1, 1994 January 1, 1995 January 1, 1999 January 1, 2002 May 1, 2004 January 1, 2007 January 1, 2009 January 1, 2011 July 1, 2013 January 1, 2014 January 1, 2015
As the chief marketing officer of a global company, would you recommend establishing operations in Russia?
Russia hosted the 2018 World Cup, with matches held in St.Petersburg, Kaliningrad, and other cities. Did the event generate favorable publicity that enhanced Russia’s standing on the world stage? Or was the press coverage negative?
What impact will the Magnitsky law have on the political and legal environment in Russia?
Discuss why the Putin government decided to pursue legal action against the members of Pussy Riot.
Do you think either Uber or Lyft will emerge as the leading global ride-hailing brand? Or will the sector be characterized by local and regional brands such as China’s Didi or India’s Ola?
Is ride-hailing likely to become a commodity service? If so, how will companies such as Lyft and Uber differentiate themselves in the market?
Despite the negative publicity surrounding Uber, consumers continue to utilize the company’s services. Is this surprising?
You are an American traveling on business in the Middle East.As you are leaving country X, the passport control officer at the airport tells you there will be a passport “processing” delay of 12 hours. You explain that your plane leaves in 30 minutes, and the official suggests that a
Describe some of the sources of political risk. Specifically, which forms can political risk take?
Turn to the Index of Economic Freedom (Table 2-3 ) and identify where the BRICS nations are ranked. How should global marketers use the Index as a guide to global market opportunities?
When the first edition of this textbook was published in 1996, the World Bank defined “low-income country” as one with per capita income of less than $501. In 2003, when the third edition of Global Marketing appeared, “low income” was defined as$785 or less in per capita income. As shown in
A friend is distressed to learn that America’s merchandise trade deficit hit $752 billion in 2016. You want to cheer your friend up by demonstrating that the trade picture is not as bleak as it sounds. What do you say?
India has been included in the Big Mac Index since 2011. India’s ranking is based on the Maharaja Mac, which is a chicken sandwich. Do you think this is a good substitute? Using the following figures, compute the price of a Big Mac in Norway, Thailand, and Mexico. What is the equivalent price in
Social activists and political opponents in India have voiced objection to Modi’s economic liberalization initiatives. What do you think is the nature of some of these objections?
Do you think Modi’s large number of social media “likes” and“followers” are indicative of his potential to achieve economic reform?
Assess Modi’s two main economic reforms—namely, demonetization and tax reform.
What must Wipro, Infosys, TCS, and other companies in India’s IT sector do to avoid being victimized by new trends in technology?
What knowledge and skills are required to be successful as a contracts analyst?
What do you think is the best part of Gallagher’s job? The most challenging part?
What does Gallagher’s career profile tell you about the importance of professionalism and a good work ethic at a company such as Cargill?
Cargill engages in a wide range of sustainability initiatives, including ensuring access to food; preventing food waste;supporting urban agriculture; and participating in the Non-GMO Project. Dig deeper: Choose one of these topics, conduct some exploratory research, and write a short essay or
Describe the various forms of economic integration in Europe.
Understand how global marketers use a product–market grid to make targeting decisions.
A company’s global marketing strategy (GMS) is a crucial competitive tool. Discuss some of the global marketing strategies available to companies. Give examples of companies that use the different strategies.
There’s a saying in the business world that “nothing fails like success.” Take Gap, for example. How can a fashion retailer that was once the source for wardrobe staples such as chinos and white T-shirts suddenly lose its marketing edge? Motorola also fell victim to its own success. The
Anheuser-Busch (A-B), which has been described as “an American icon,” is now owned by a company based in Belgium.Responding to reports that some consumers planned to boycott Budweiser products to protest the deal, one industry observer said, “Brand nationality is all about where it was born,
Anheuser-Busch has long enjoyed a reputation as a very desirable place to work. Executives were awarded wellappointed corporate suites and traveled on corporate jets; many had secretaries as well as executive assistants. When managers took commercial flights, they flew first class. Most employees
In 2009, Italy’s Fiat acquired a 20 percent stake in Chrysler, another iconic American company. In January 2014, Fiat completed the acquisition and Chrysler is now a subsidiary of Fiat. Are you familiar with Fiat? What do you think CEO Sergio Marchionne hoped to accomplish with this pair of
Ben & Jerry’s Homemade is a quirky ice cream marketer based in Burlington, Vermont. Founders Ben Cohen and Jerry Greenfield are legendary for their enlightened business practices, which include a three-part mission statement:product mission, financial mission, and social mission. When the company
Identify the key elements in McDonald’s global marketing strategy. Despite a slowdown in global fast-food consumption, McDonald’s continues to be a success story. What is the key to its success? Does McDonald’s think globally and act locally?Does it also think locally and act globally?
Do you think government officials in developing countries such as Russia, China, and India welcome McDonald’s? Do consumers in these countries welcome McDonald’s? Why or why not?
Is it realistic to expect that McDonald’s—or any well-known company—can expand globally without occasionally making mistakes or generating controversy? Why do antiglobalization protesters—and sometimes government officials—target McDonald’s?
Assess the changes McDonald’s has made to its marketing strategy in the United States and around the world.
Are you an iOS user or an Android user? Which brand of smartphone did you buy, and why?
Do you think Apple can continue to grow by developing breakthrough products that create new markets, as it did with the iPod, iPhone, and iPad?
How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
Assess the prospects for the global success of HomePod.
Do you think Apple should develop self-driving cars (i.e., hardware) or focus on self-driving systems (i.e., software)?
Which uses for an AI-enabled iPhone can you think of?
More than 1.3 billion Apple devices are in use worldwide. The company’s goal is to achieve 100 percent renewable energy and to generate and source 4 gigawatts of new clean energy by 2020. Dig deeper: What is the update on this initiative?Conduct some exploratory research, and write a short essay
1. What is the definition of marketing?
1. Marketing is about satisfying ____________________ and ____________________.
1. What are the four components of the marketing mix?
1. Who can perform marketing?
1. What are the various eras of marketing?
1. Does providing ‘good value’ mean selling at a low price?
1. What are the benefits of long-term relationships with customers?
1. How are marketers connecting with customers using social and mobile media?
1. List five functions that illustrate the importance of marketing.
1. A firm doing the right thing emphasises the importance of marketing to ___________.
1. What is customer engagement?
1. What are the differences between owned and earned media?
1. What are the three stages in customer engagement?
1. What is product co-creation?
1. What kinds of insights on consumers can marketers get from social media?
Showing 2600 - 2700
of 3425
First
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
Last
Step by Step Answers
Get 50% OFF
Claim Now
