Global Marketing Management 7th edition Masaaki Kotabe, Kristiaan Helsen - Solutions

1. Which region of the world would you recommend Parle Products to penetrate as its first choice?2. What kind of export mode would be most relevant for Parle Products?3. How could Parle Products conduct a systematic screening of potential distributors or agents in foreign markets?4. What would be
1. Discuss how its policies regarding social responsibility help Honest Tea in its exporting efforts?2. What research method would you recommend for selecting the most suitable agent in a new export market?
1. Do you think that Hello Kitty will continue to rule the world? What are the pros and cons?2. What are the reasons that Hello Kitty is licensed to so many different product manufacturers?3. Suggest the future licensing strategy for Hello Kitty.
1. What are the most important factors determining future market demand for LEGO children’s clothes from Kabooki?2. Which other products could be considered for licensing out the LEGO brand?3. List some criteria for choosing suitable licensees and future products for the LEGO brand (licensing
1. What could be the main motives for Marriott in using franchising, compared to other entry modes and operation forms?2. Identify several major categories of segmentation used by Marriott. For each, relate specific examples of hotel services tailored to various target markets. www.marriott.com
1. What are the likely main motives for Polo Ralph Lauren to shift the entry mode from licensing to hierarchical mode in South-east Asia?2. Would you recommend them to take all geographical licenses back in-house, and turn them into hierarchical modes? If not, why?
1. What were the main motives for SSL establishing its own distribution channels for condoms in Japan?2. What are the major barriers for SSL reaching higher market share for condoms in Japan?
1. What might have been the reasons that Danish Klassic was not able to meet expectations? Comment on the following:2. What do you think of the brand name Danish Klassic?
1. What could be the main motives for Starbucks in owning most of its coffee houses compared with other entry modes and operation forms?2. How does Starbucks’ entry into the grocery market affect the company’s relationships with its retail customers?3. How did Starbucks make the successful
1. Explain the role of ARM as a supplier in the ‘chip’ value chain.2. What are the strengths and the weaknesses of ARM’s business model compared with Intel?3. In which end-user application market should ARM strengthen its relationships to potential partners, and how?
1. As a supplier of the Indego, how should Bosch’s approaches differ in the two types of distribution in Figure 2? Figure 2 looks like this:2. Which of the two distribution set-up should Bosch focus most on?3. Would you also recommend that Bosch build up relationships with the end customer? If
1. Try to describe the complex decision-making process regarding choice of supplier for installation of new elevators and escalators in a building.2. What are Kone’s key challenges in establishing long-term relationships with its new global customers?
1. What are the main motives behind the product line extension from the original Burberry trench coat into other product areas?2. Please describe the brand transformation process of Burberry? What were the main reasons why Angela Ahrendts were so successful with this brand transformation?Burberry
1. Describe HD’s general pricing strategy. What does the company’s positioning have to do with its pricing strategy?2. Should HD alter its price, given strong price pressures from rivals?3. What should HD do to improve its market share in Europe?
1. What could be De Beers’ motives for making this ‘forward integration’ into the retail and consumer market?2. Is it a wise decision?3. How should De Beers develop its internet strategy following this ‘forward integration’ strategy?4. Would it be possible for De Beers, with its branded
1. How will you characterize Tupperware’s distribution strategy in relation to the theoretical models?2. What are the advantages and disadvantages of Tupperware’s distribution model?3. How do you evaluate the future for this distribution model4. In the last few years, Tupperware has witnessed
1. What are the macroeconomic drivers for the growth of the logistic business?2. What are the most important issues in keeping DHL’s international competitiveness?3. How can DHL be perceived as a local company in most countries of the world?DHL International (www.dhl.com) specializes in
1. Would you recommend that HH sponsors Bad Boys? Give reasons for your answer.2. How can an eventual sponsorship be integrated into the total marketing plan for HH clothes in the US market?The Norwegian producer of functionalistic clothes, Helly Hansen (HH), has for generations been connected with
Morgan Motor Company – can the British retro sports car brand still be successful after 100 years www.morgan-motor.co.uk1. How is Morgan’s international communication strategy different from mainstream mass-produced cars?2. How can Morgan use celebrities in the communication strategy?3. How can
What different types of trade controls influence international business? What are their intended objectives?
This chapter discusses three survey response biases that could occur in international marketing research: yea-saying, extreme response bias, and social desirability bias. Describe what these biases mean and suggest possible solutions for each of them.
Explain the currency pass-through issue. When the dollar weakens against the euro, what factors will determine how much a German exporter to the United States should absorb of the losses and how much of these losses should passed on to its U.S.-based clients.
Cross-border price coordination can range from highly centralized to very informal coordination (or none at all). What factors will determine how much flexibility is desirable in coordinating cross-border prices?
How can a local brand such as the Philippine fast food restaurant chain Jollibee stay on top of foreign brands like McDonald’s or Wendy’s?
Do you think all member countries will ratify the Trans-Pacific Partnership (TPP) agreement? Who will benefit most from the TPP?

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