This facilitates team dialog by making the data/ metrics pertaining to sales performance, including ticketing, seats sold and flown, operational performance such as data on flight movement and tracking, customer reservations, inventory, and revenue across an airline’s multiple distribution channels, available to many stakeholders. The dashboard systems provide scalable infrastructure, graphical user interface (GUI) support, data integration, and data aggregation that empower airline executives to be more proactive in taking actions that lead to positive impacts on the overall health of their airline. With its ETDW, Sabre could also develop other Web-based analytical and reporting solutions that leverage data to gain customer insights through analysis
of customer profiles and their sales interactions to calculate customer value. This enables better customer segmentation and insights for value-added services.

Questions for Discussion
1. What is traditional reporting? How is it used in organizations?
2. How can analytics be used to transform traditional reporting?
3. How can interactive reporting assist organizations in decision making?