Marketshare, Inc., contracts with Ogle, a popular search engine, to use the searches conducted by Ogle’s users to compile data that will accurately pinpoint the users’

interests and provide advertisers with a precisely targeted audience. Marketshare promises that the result will be worth $5 billion, but its data produce incorrect assumptions about Ogle’s users and mistargeted ads. The value of this effort to Ogle is actually $1 billion. Ogle files a suit for breach of contract.

What is the measure of compensatory damages for this breach? The measure of compensatory damages generally is the difference between the value of the breaching party’s promised ______________ and the value of their actual ______________. Compensatory damages compensate the nonbreaching party for the loss of a ______________. They compensate the injured party only for injuries actually sustained and proved to have arisen directly from the ______________ ______________ ______________. The amount of compensatory damages for this breach could be as much as $4 billion.