Trulov.com is an online dating site. Trulov allows subscribers to create profiles, browse other profiles, take a relationship test, use the site’s computerized matching system, and exchange messages. Browsing through profiles, Sophia, a subscriber, notices that many use the same phrases and photos. She files a suit against Trulov, alleging that the site created and posted false profiles of nonexistent “potential matches” to attract subscribers.

Has Trulov committed fraudulent misrepresentation? Yes.

Fraud requires (1) a ______________ of a material fact,

(2) an intent to deceive, and (3) an innocent party’s justifiable reliance on the ______________. To recover damages, the innocent party must also suffer an injury. Trulov created and posted bogus user profiles to entice new subscribers and retain old ones. This constituted ______________ of material facts with an intent to deceive. Some new subscribers and some renewing subscribers relied on Trulov’s ______________. Damages include the expense of initiating or continuing subscriptions.