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Marketing And Managing Tourism Destinations 1st Edition Alastair M. Morrison - Solutions
8 Discuss the different funding mechanisms and sources available for DMOs.
7 Review how the chairs of boards of directors can be infl uential in DMO governance.
6 Defi ne by-laws and how they affect destination governance.
5 Explain how DMO organizational structures are related to destination governance.
4 Identify the ways in which DMOs can measure the effectiveness of their operations.
3 Explain the concept of transparency and how this applies to a DMO.
2 Describe accountability and the actions required of a DMO to demonstrate it is accountable.
12 Why does a DMO need to establish a code of conduct for board members?
11 What are the most important issues and considerations for the relationship between boards of directors and DMOs?
10 For DMOs with membership programmes, what types of benefi ts are provided to members?
9 What are the benefi ts to DMOs and their members from operating membership programmes?
8 How can a DMO determine which stakeholders are the most important?
7 What types of actions and initiatives should be included in a community relations plan for tourism sector stakeholders?
6 Who are the tourism sector stakeholders within the destination?
5 What are the different strategies available for managing relationships with stakeholders?
4 How is the term ‘stakeholder’ defi ned?
3 What types of actions and initiatives should be included in a community relations plan for local residents?
2 How do community residents infl uence the success of tourism in a destination?
1 Why are community relations efforts important to destination management?
8 Explain how DMOs maintain good relations with boards of directors.
7 Discuss the reasons for having DMO membership programmes and the benefi ts that accrue to members and the DMO.
6 Elaborate upon the activities that a DMO should use to maintain positive relationships with tourism sector stakeholders.
5 Identify and describe the tourism sector stakeholders in a destination.
4 Defi ne the term stakeholder.
3 Discuss the activities and initiatives included in a community relations plan.
2 Describe the steps that a DMO follows to build and maintain positive relationships with local community residents.
1 Explain the importance of community relations to destination management.
15 What are the differences between partnerships and team-building, and how are they inter-related?
14 Which types of teams are frequently assembled by DMOs and what are their purposes?
13 It is important for a destination and DMO to be proactive in planning for its destination partnership and team-building role. What steps should a DMO follow in destination partnership planning?
12 What are the main ingredients of successful destination partnerships?
11 What are the types of destination partnerships available to DMOs?
10 What are the major barriers and challenges to the formation of destination partnerships?
9 Public–private partnerships (PPPs) are becoming more popular in destination management and marketing. What are the reasons behind this trend?
8 Shared resources are often the bases for destination partnerships. What are some good examples of destinations forming partnerships when they share the same or similar resources?
7 How should a DMO identify potential partners?
6 Who are a DMO’s potential partners?
5 What are the benefi ts of destination partnerships?
4 What is the relationship between destination governance and destination partnerships?
3 How does partnering help a DMO to accomplish all of its roles of destination management?
2 How should the terms ‘synergy’ and ‘synergistic relationship’ be interpreted in the context of destination management?
11 Explain how a DMO performs as a destination team-builder.
10 Describe the ingredients of a successful destination partnership.
9 Identify the types of partnerships into which DMOs can enter.
8 Pinpoint and explain the barriers and challenges in forming destination partnerships.
7 Explain the concept of public–private partnerships (PPPs) and their advantages.
6 Elaborate on how a DMO identifi es potential partners.
5 Discuss the potential partners for DMOs.
4 Explain the benefi ts of destination partnerships.
3 Describe the relationship between destination governance and destination partnerships.
2 Discuss how partnerships contribute to the accomplishment of the other roles of destination management.
15 How can a DMO encourage the adoption of a sustainable tourism development approach?
14 How important are tourism directional signs to visitors and how can the DMO ensure that there is a good directional signage system in place?
13 What are the steps that can be taken by a DMO to encourage a higher level of accessible tourism within the destination?
12 Visitor information centres can perform a number of key roles for a destination. What are the types of roles that VICs can play?
11 What are the roles of interpretation in tourism and what can the DMO do to improve the quantity and quality of interpretation?
10 What are the roles and benefi ts of programming in tourism? What roles can the DMO play in encouraging more programming in its destination?
9 What are the roles and benefi ts of packaging in tourism? How should a DMO get involved with packaging?
8 What are the steps that should be followed in completing an analysis of a new physical product development?
7 Which principles should be articulated to guide product development within a destination?
6 What are the reasons and benefi ts for managing destination quality?
5 What are the dimensions of destination quality?
4 The levels of involvement of DMOs in product development vary signifi cantly. Can you explain the continuum of involvement indicating the roles that a DMO can play?
3 What are the stages of the Tourism Area Life Cycle (TALC) model and how do these stages impact the product development role of a DMO?
2 The destination product has several components. What are these components?
12 Discuss the steps that a DMO can take to ensure a sustainable tourism development approach is adopted within the destination.
11 Describe the roles of visitor information centres (VICs).
10 Pinpoint the different forms of programming in which a destination can engage and how a DMO can encourage event, festival and activity programme development.
9 Explain the roles and benefi ts of packaging in tourism and what the DMO can do to encourage greater packaging.
8 Pinpoint and discuss the types of strategies and programmes that a DMO can develop to enhance human resources development.
7 Name the types of physical products in a destination and explain how potential development projects should be analysed.
6 Identify and discuss potential principles of destination product development.
5 Explain the importance and dimensions of destination quality.
4 Describe the continuum of DMO involvement in product development.
3 Explain the Tourism Area Life Cycle model and how this impacts product development in a destination.
2 Identify the components of the destination product.
1 Defi ne the destination product.
14 What should be the contents of a destination management research plan?
13 Why is it important for a DMO to do performance measurement and reporting?
12 How important is competitive analysis for a destination and how should a destination select the competitors to evaluate?
11 How can destinations measure the economic impact of tourism?
10 What types of product development research can be completed in a desti -nation and how can this research help to improve the destination product?
9 How important is it to determine community resident attitudes to tourism and how can this research be accomplished?
8 People’s images of destinations have a signifi cant infl uence on where they travel. Which destination image measurement techniques can be applied?
7 What different methods can be used to analyse potential markets for a destination?
6 How should a study of existing visitors (visitor profi le study) be conducted?
5 Research results can often be boring. What are some techniques that can be used to more interestingly and effectively communicate a DMO’s research fi ndings?
4 Secondary and primary research data and information are both important in destination management research. How would you differentiate these two concepts?
3 Which steps should be followed in the research process for destination management?
2 Ongoing research, periodic research and as-needed research are the three parts of a destination management research agenda. What are the essential differences among these three research agenda categories?
12 Provide suggestions on how a research plan for a destination should be prepared.
11 State the reasons why performance measurement and reporting are needed in destination management.
10 Delineate procedures for completing competitive research.
9 Name some of the major research approaches for measuring economic impact.
8 Pinpoint the types of research projects that can be done on the four parts of the destination product.
7 Identify the research process to assess the opinions and attitudes of community residents about tourism.
6 Describe the techniques for doing destination image research.
5 Explain how a destination conducts a potential market analysis.
4 Detail the steps and research techniques for analysing existing tourist markets.
3 Discuss the fundamental principles of the research needed to support destination management.
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