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marketing management
Marketing Management 1st Edition K. Ramachandra; B. Chandrashekara; S. Shivakumar - Solutions
What is channel management?
What is the policy of Reciprocity ?
What is the policy of Full line forcing?
What is dual or multiple distribution?
What is selective distribution?
What is exclusive distribution?
What is intensive distribution?
What is a channel policy?
What is channel strategies?
Name the established logistic firms in India.
Who are Brokers?
Who are commission agent?
Who are agent intermediaries? Give examples.
Name the Non-institutional retailers?
Name of Institutional retailers?
Who is a Semi-wholesaler?
Who is a Drop shipper?
Who is a Full function wholesaler?
Who is a converter?
What channel choice you suggests for vegetables, fish, Bakery items.
What is three-level channel? Give examples.
What is two level channel? Give examples.
What is one level channel? Give examples.
What is channel choice?S. What is zero-level channel? Give examples.
Name any two advantages of intermediaries.
What do you understand by the term 'Logistics' ?
What is distribution channel?
What is pricing strategy? How do you evolve pricing strategy in case of Airlines. ?
What is price war ? imagine that you are the CEO of reliance inform, under the volatile competition scenario, How do you fix up the prices for different facilities that you offer?
Assume you are the marketing manager of a leading Textile industry, what factors you considered in finding the price of suitings, shirtings and dress materials.
Explain in brief the pricing under different types of markets.
Briefly analyse the internal and external factors influencing pricing decisions.
Define price. Discuss with examples of your choice of pricing objective.
Analyse cost plus, going rate, and administered pricing.
How pricing is arrived at monopolistic and oligopolistic competition?
Briefly discuss the pricing objective.
Explain any three internal factors influencing pricing decisions.
Explain the terms 'price' 'utility' 'value' and pricing.
Expand BICP.
What is sealed-bid pricing?
What is going rate pricing?
What is BEP ?
What is cost plus pricing?
Who is the leader in Texttile sector is India?
Name the competitors ofIndian Airlines.
Who are competitors to the FMCG leader HLL ?
What is oligopolistic competition?
What is monopolistic competition?
What is price competition?
Who is a price Taker?
Who is a price maker?
What is marketing mix strategy ?
What do you mean by market leadership?
State any two objectives of pricing.
State the external factors influencing pricing decisions.
Name the internal factors influencing pricing decisions.
What are marketing objectives?
What is pricing?
What do you mean by value of a product ?
What is utility?
Define price.
What is packaging concept? Explain the considerations involved in it.
What is packaging? Explain the different functions of a package.
What is branding? Discuss the merits and demerits of it from consumer, seller, and societies view point.
What is product planning? Analyse the processes or stages involved in new product development.
Discuss the stages of a product life cycle with a neat diagram and examples.
What is a product? Discuss the different classification of products with suitable examples.
Explain the terms family packaging, multiple packaging and ecological packaging.
What is single and multi-brand product strategy? Explain.
What are the criteria involved in the selection of a good brand name.
How do you classify brands? comment.
Discuss the Pros and Cons of a brand from a sellers' view point.
Analyse the advantages and limitations of a brand to consumers.
Discuss the commercialization activities under new product development.
Briefly explain the terms product line, product addition and product deletion.
Explain convenience goods, shopping goods and speciality goods with examples.
Differentiate between durable and non-durable goods, assign relevant examples.
Differentiate between consumer goods and Industrial goods with examples.
Explain the nature of a product giving its features.
What is Ecological Package?
What is Multiple Packaging?
What is Reuse Packaging?
What is Family Packaging?
Name any Two Functions of a Package.
Define Packaging?
What are Generic names? Give examples.
How Single Brand differs from Multi-Brand?
What are Mixed Brands?
What are Distributors Brand?
What is a Manufacturer Brand?
How do you differentiate Brand and Branding?
What is a Brand?
Name the Stages in New product Development.
What is Test Marketing?
What is idea Generation in NPD ?
What is Product Planning?
How do you define PLC ?
Name the stages in PLC.
What do you understand by _product deletion '!
What do you mean by Product addition?
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