Marketing Management 1st Edition S.A. Sherlekar; E. Gordon - Solutions

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What are Specialty Goods?
What are Shopping Goods?
What are Convenience Goods?
What are Non-Durable Products?
What are Durable Products?
What are Industrial Products?
What are consumer Products?
Differentiate between "Customer Satisfaction and Customer Delight."
What do you mean by Exchange Value?
What are Associated attributes of a Product? Give examples.
What are Intangible attributes of a Product? Give examples.
What are tangible attributes of a Product? Give examples.
Name the essential feature of a Product.
Define a Product.
What is product positioning? Explain with examples the different positioning strategies.
What is market segmentation? Explain the different bases of market segmentation.
What is marketing environment? Explain the micro and macro marketing environmental forces.
Briefly discuss the various components of marketing mix?
Explain briefly the product positioning strategies?
State market targetting strategies?
Explain market strategy for a FMCG product?
What are the prerequisites of sound marketing segmentation?
What is market segmentation? Briefly explain the benefits of market segmentation.
Distinguish between micro and macro marketing environment?
Differenciate between controllable and uncontrollable marketing forces?
Who coined the terms "marketing mix" and megamarketing?
What is megamarketing?
What is marketing mix?
What is concentrated marketing?
What is undifferenciated marketings?
What is target market?
What is market strategy?
Name any two requisites of marketing segmentation.
What is mass marketing?
What is behaviour segmentation?
What is psychographyic segmentation?
What is demographic segmentation?
Name the bases of market segmentation.
What is internationalisation or globalisation of businesses?
Expand the terms-IT, BT, ITES and BPO.
What is international business?
What is cultural environment?
Name the demographic forces.
What is political environment?
What is natural environment?
Name the economic forces.
What is unhealthy completion?
What is healthy competition?
What is macro marketing environment?
What is micro marketing environment?
What are uncontrollable forces? Give examples.
What are controllable forces? Give examples.
Define marketing environment.
Define marketing management. Briefly explain its philosophies and process.
Explain the production, product, selling, marketing and societal concepts of marketing.
Discuss the functions of marketing.
Explain briefly marketing management philosophies.
Explain any two approaches to the study of marketing.
"Marketing is human activity directed at satisfying needs and wants through exchange processes".s Do you agree? Substantiate your answer.
Differenciate traditional concept of marketing with modern concept of marketing.
Distinguish between "market", "marketing" and "marketing management".
What is market positioning?
What is market targetting ?
What is market penetration?
Name the functions of marketing.
Define modern concept of marketing.
What is traditional concept of marketing ?
What do you mean by marketing concept?
What is selling concept of marketing?
What is product concept of marketing ?
What is production concept of marketing?
What is systems approach to marketing?
What is societal approach to marketing?
What is functional approach to marketing.
What is institutional approach?
What is commodity approach?
State any four approaches to marketing.
Defme Marketing Management.
Define Marketing.
Define Market.
=+16. How does a marketer determine upon issues of timing, frequency and duration of promotion?
=+15. What are the methods of measuring the effectiveness of sales promotion?
=+14. Comment on: (a) Joint Promotion. (b) Show Rooms. (c) Exhibitions and Trade Fairs as devices of sales promotion.
=+outlet is now recognised as the best pOint of purchase communicator in a competitive target market?
=+13. Comment on the current wider concept of the term 'marketing communications: How the retail
=+12. Explain how public relations could improve the effectiveness of marketing communications, and a firm's total marketing mix.
=+11. Comment on the integrated character of the three means of promotion.
=+10. What are the objectives of sales promotion? Why is it needed?
=+9. Write notes on: (a) Pull and push strategy in promotion. (b) Sales p 'notion devices. (c) Publicity.
=+8. Wh"t is sales promotion? What is its role? Comment on its role in India.
=+7. 'Promotion is more beneficial for marketers than for either consumers or society.' Do you agree?
=+6. Name five promotion practices you regard as unethical or unsocial. What should be done to stop the use of these practices?
=+S. What are the objectives of promotion? What are the basic types of promotion strategy?
=+4. Critically evaluate the marketing and social aspects of promotion. Should it be controlled by law?
=+3. How promotion influences demand? What are the three basic purposes of promotion?223
=+2. Explain the process of communication in marketing. Give illustrations.
=+1. Define promotion. What is meant by the concept of 'the promotion blend'?
=+(e) Sales promotion helps a company to tide over cyclical fluctuation.
=+(d) The sales effect of sales promotin can't be understood.
=+(cj Pull and push effects are produced by sales promotion, -

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