Marketing Strategy And Competitive Positioning 7th Edition Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd - Solutions

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1.Describe the reasons for and benefits from visitor management.
1.Explain the ADVICE model for visitor management.
1.Define visitor management.
1.Identify and review the types of risk to which DMOs and destinations are exposed and how they should handle risk management.
1.Review how the chairpersons of boards of directors can be influential in DMO governance.
1.Define bylaws and how they affect destination governance.
1.Discuss the different funding mechanisms and sources available for DMOs.
1.Explain how DMO organizational structures are related to destination governance.
1.Identify the ways in which DMOs can measure performance.
1.Explain the concept of transparency and how this applies to a DMO.
1.Describe accountability and the actions required of a DMO to demonstrate it is accountable.
1.Define the term destination governance and identify the dimensions of governance.
1.Review the links from destination leadership and coordination to governance.
1.Explain destination coordination and how DMOs accomplish coordination.
1.Discuss the silo effect and its presence in the tourism sector and destinations.
1.Elaborate on ethical codes and practices for DMOs and their leaders.
1.Define corporate social responsibility (CSR) and how it is applied in destination management.
1.Review servant leadership and explain why it is appropriate for destination management.
1.Briefly describe different leadership theories and approaches.
1.Explain the key leadership functions of DMOs.
1.Define destination leadership and destination coordination.
1.Review the benefits that DMOs provide to members.
1.Describe the activities in DMO relationships with and involvement of members.
1.Discuss the reasons for having DMO membership programmes.
1.Elaborate upon the activities that a DMO should use to maintain positive relationships with and involvement of tourism sector stakeholders.
1.Identify and describe the tourism sector stakeholders in a destination.
1.Pinpoint varying strategies for relationship management with different groups of stakeholders.
1.Define the term stakeholder.
1.Discuss the activities included in managing the relationships and involvement of local community residents.
1.Describe the reasons and benefits of having positive relationships with local community residents.
1.Explain the importance of community relationships and involvement to destination management.
1.Explain the important considerations with DMO boards of directors?
1.Explain how a DMO performs as a destination team builder.
1.Describe the ingredients of a successful destination partnership.
1.Identify the types of partnerships into which DMOs can enter.
1.Pinpoint and explain the barriers and challenges in forming destination partnerships.
1.Explain the concept of public–private partnerships (PPPs) and their advantages.
1.Elaborate on how a DMO identifies potential partners.
1.Discuss the potential partners for DMOs.
1.Explain the benefits of destination partnerships.
1.Describe the relationship between destination governance and destination partnerships.
1.Discuss how partnerships contribute to the accomplishment of the other roles of destination management.
1.Define the terms destination partnership and team building.
1.Explain the roles of interpretation for a destination.
1.Define experience design and identify the characteristics of effectively crafted visitor experiences.
1.Pinpoint the different forms of programming in which a destination can engage and how a DMO can encourage event, festival and activity programmes.
1.Explain the roles and benefits of packaging and what the DMO can do to encourage greater packaging.
1.Elaborate on the types of strategies and programmes that a DMO can offer to enhance human resource development.
1.Identify the different types of tourism signage.
1.Define accessible tourism and explain its importance in destination development.
1.Describe the functions of visitor information centres.
1.Identify the physical products in a destination and explain how potential development projects are analyzed.
1.Elaborate on product development strategy models and how they are applied to destination product development.
1.Explain the importance and dimensions of destination quality.
1.Differentiate between hard and soft product development.
1.Describe the continuum of DMO involvement in product development.
1.Explain the Tourism Area Life Cycle model and how it impacts destination product development.
1.Discuss principles of destination product development including sustainable tourism.
1.Define the destination product and identify its components.
1.Identify criteria for selecting research vendors.
1.Outline the elements of a destination management research plan.
1.Explain performance measurement in destination management.
1.Delineate procedures for completing competitive research.
1.Describe the research approaches for measuring economic impact.
1.Pinpoint the types of research projects that are done in a destination audit.
1.Elaborate on the importance of gathering resident attitudes and opinions about tourism.
1.Describe the techniques for doing destination image research.
1.Explain how a destination conducts a potential market analysis.
1.Detail the procedures for analyzing existing markets in visitor profile studies.
1.Define and differentiate between primary and secondary research.
1.Discuss the steps in the destination management research process.
1.Describe the components of a destination management research agenda.
1.Explain the contributions of research to destination management.
1.Elaborate on the evaluation of DMO marketing performance.
1.Explain each of the 8 Ps of destination marketing.
1.Describe the contents of a destination marketing plan.
1.Provide an explanation of the steps in the destination marketing system (DMS).
1.Detail the components of the PRICE model.
1.Differentiate between a vision and a mission.
1.Describe the different levels of goals and objectives in the destination marketing planning process.
1.Explain the key destination marketing professional principles.
1.Pinpoint the advantages of using tourism planning toolkits.
1.Provide a step-by-step explanation of destination visioning.
1.Differentiate between strategic planning and visioning.
1.Explain the tourism planning process for destination management.
1.Elaborate on the different geographic levels for destination tourism planning.
1.Identify the contents of a tourism plan for a destination.
1.Detail the desired outcomes from completing a tourism plan for a destination.
1.Explain the benefits that come from doing long-term tourism planning.
1.Describe the history and influences on tourism planning for destinations.
1.Describe the types of destination management organizations at different geographic levels.
1.Explain the 10 As of successful destinations.vProvide a definition of destination governance and identify the strengths of public and private sectors.
1.Categorize the stakeholders in destination management into groups.
1.Differentiate between destination management and destination marketing.
1.Identify and explain the roles of destination management.
1.Define destination management and destination marketing.
1.Explain the characteristics of a destination.
What marketing principles are in evidence in this case? LO.1
Which of the three approaches to marketing presented in this chapter do you think best describes LEGO’s approach? Why? LO.1
Evaluate and comment on LEGO’s market orientation using the market orientation assessment form (see Box1.1) to support your analysis. LO.1

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Marketing Strategy And Competitive Positioning 7th Edition Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd - Solutions

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